Adorama Partners with Klarna for Flexible Payment Options
News related to:Adorama · 1 min read
NEW YORK, Oct. 26, 2026 /CourierPR/ -- Adorama, a leading retailer of photography, video, audio, drone, and computer equipment, has expanded its payment options by partnering with Klarna, the everyday finance network. This move allows customers to pay for their gear in a more flexible manner, enhancing the shopping experience for creators and enthusiasts alike.
Adorama, which has served customers for over 50 years, now offers Klarna as a payment option on its online platform Adorama.com. The partnership will also extend to sister sites Scuba.com and SunnySports.com, providing a wider range of options for customers. Adorama caters to photographers, filmmakers, and content creators who are in the market for cameras, lenses, lighting, and professional video equipment.
Klarna, known for its flexible payment solutions, enables customers to pay in full for smaller purchases, split the cost of larger items into four interest-free payments, or finance significant investments. This flexibility is particularly beneficial for those buying professional-grade equipment that they will rely on for years. Yoav Shargil, Chief Marketing Officer at Adorama, emphasized the importance of payment solutions in the buying decision process.
Lisa Robinson, Head of Partner Success, US East Coast and Canada at Klarna, highlighted the company's commitment to supporting creatives.
The partnership with Klarna underscores Adorama's dedication to providing its customers with a seamless and accessible shopping experience. With over 120 million global active Klarna users and 3.8 million transactions per day, Klarna's AI-powered payments and commerce network is well-positioned to support Adorama's growing customer base. Over 1.2 million retailers, including Uber, H&M, Saks, Sephora, Macy's, Ikea, Expedia Group, Nike, and Airbnb, trust Klarna's innovative solutions to drive growth and loyalty.
Adorama's expansion into flexible payment options is part of its ongoing commitment to serving the needs of its diverse customer base. By offering Klarna, Adorama aims to make it easier for customers to invest in the tools they need to succeed in their creative endeavors.