Adkins Seasoning Partners with TX Brew & Barbecue for Growth

Adkins Seasoning, a family-owned Texas seasoning company established in 1967, has announced a strategic partnership with TX Brew & Barbecue, a barbecue media and consumer brand. Led by Preston Adkins, a fourth-generation member of the Adkins family, and Ty Sherrell, the founder of TX Brew & Barbecue and FX Web Media, the collaboration aims to expand Adkins’ marketing, e-commerce, and retail reach.

Preston Adkins, speaking on behalf of Adkins Seasoning, emphasized the company’s rich history and the importance of maintaining its core values.

Ty Sherrell, bringing over 20 years of experience in marketing, video production, advertising, and brand development, is excited about the potential of the partnership.

The collaboration will focus on connecting barbecue videos, recipes, and other digital content with opportunities for consumers to discover and purchase Adkins products online and in stores. According to Sherrell, the partnership is a long-term investment in the Adkins brand, with both parties viewing it as a strategic move to enhance the company’s market presence.

The partnership also aims to expand TX Brew & Barbecue’s role in product development and marketing within the barbecue industry.

Adkins Seasoning, known for its multigenerational, Texas seasoning company producing seasonings for grilling, barbecue, and everyday cooking, will leverage Sherrell’s expertise to modernize its marketing and digital strategies. The partnership represents a significant step for Adkins Seasoning as it seeks to grow its market presence and reach a broader audience.

TX Brew & Barbecue, combining cooking, education, entertainment, and product development, will contribute its established audience and content to the partnership. This collaboration is expected to bring new opportunities for both companies, driving growth and innovation in the barbecue industry.