AccuWeather, APEX Partner for Weather-Driven Ads

TORONTO, September 30, 2026 /CourierPR/ -- APEX Mobile Media and AccuWeather have formed a strategic partnership that will provide Canadian advertisers with access to AccuWeather's premium digital environments, first-party weather intelligence, and high-impact advertising solutions through APEX. This partnership comes at a crucial time for Canadian brands and agencies, as winter approaches and consumers turn to AccuWeather for weather-related decisions.

The partnership between APEX Mobile Media and AccuWeather will give Canadian advertisers a new platform to connect with consumers during the cold months and throughout the year. With winter fast approaching, Canadian brands and agencies can now leverage AccuWeather's digital environments, including its app, mobile web, and desktop platforms, to activate across a range of advertising opportunities. These opportunities span standard media, high-impact creative, and customized advertising experiences.

Consumers rely on AccuWeather for weather-related decisions, such as travel, home improvement, health, and outdoor activities. AccuWeather's advertising capabilities combine weather, location, and intent-driven first-party data, with more than 50 proprietary indices available to help brands align their campaigns with conditions and consumer needs. This partnership allows advertisers to align their messaging with the weather conditions and seasonal needs relevant to those decisions, enabling them to make more effective and relevant marketing campaigns.

AccuWeather reaches approximately 200 million users globally each month, with its advertising solutions spanning high-impact takeovers to immersive in-app placements. Creative options can incorporate video, interactive elements, and weather-responsive messaging, providing brands with the flexibility to support product launches, seasonal promotions, and broader brand campaigns within AccuWeather's digital environments. AccuWeather's advertising solutions are designed to support product launches, seasonal promotions, and broader brand campaigns within AccuWeather's digital environments.

The partnership further expands APEX's portfolio of premium advertising solutions and international partners, creating new opportunities for Canadian brands to reach audiences across trusted digital environments. APEX brings together creative, data, insights, and performance to deliver integrated omnichannel advertising solutions across mobile, desktop, and Connected TV. APEX's local market expertise will help brands translate AccuWeather's capabilities into campaigns built around the needs of Canadian audiences.

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasting and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, minimized reputational harm, and saved companies tens of billions of dollars. AccuWeather's advertising solutions are designed to support product launches, seasonal promotions, and broader brand campaigns within AccuWeather's digital environments, and AccuWeather's advertising solutions are designed to support product launches, seasonal promotions, and broader brand campaigns within AccuWeather's digital environments.

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