Academy Sports + Outdoors Partners with HYROX North America
News related to:Academy Sports + Outdoors · 1 min read
KATY, Texas, Oct. 21, 2026 /CourierPR/ -- Academy Sports + Outdoors has signed on as an official partner of HYROX North America, a move that marks a significant expansion in the company's commitment to the growing fitness trend. The partnership, which will begin in 2026, will see Academy activate in five select race cities as part of the HYROX National Tour, including Tampa, Dallas, Nashville, Atlanta, and culminating in the title sponsorship of HYROX Houston in 2027.
This partnership is designed to complement Academy's existing product lineup, which includes fitness gear, footwear, and supplements. As a leading full-line sporting goods and outdoor recreation retailer, Academy aims to engage communities and customers during the HYROX races, providing a destination for athletes of all stages of their fitness journey. The company's mission is to offer "fun for all," and the HYROX partnership aligns with this vision by making competitive racing accessible to everyone.
David Good, Vice President of Marketing at Academy Sports + Outdoors, expressed excitement about the partnership.
Academy plans to host local events in the lead-up to the races to build camaraderie and support HYROX's mission to create community around competition. When HYROX comes to Houston in spring 2027, Academy will be front and center as the title sponsor, providing support and enhancing the event experience.
Academy Sports + Outdoors, originally founded in 1938 as a family business in Texas, has grown to more than 300 stores across 21 states. The company's localized merchandising strategy and value proposition have strongly connected with a broad range of consumers, making it a leading destination for outdoor and sporting goods.
The partnership is part of a multiyear commitment by Academy to the HYROX brand, reflecting the company's ongoing dedication to the fitness and outdoor recreation market. As Academy continues to expand its presence in the fitness community, the HYROX partnership is expected to further enhance its offerings and engage with a broader audience.