Absolut Vodka Launches KAWS Artist Edition Bottle
News related to:Absolut Vodka · 2 min read
NEW YORK, Oct. 1, 2026 /CourierPR/ -- Absolut Vodka has unveiled a new Artist Edition collaboration with the renowned contemporary artist KAWS, marking a bold step in the company's creative journey. This partnership, which builds on Absolut's rich history of collaborations with artists, reflects the brand's ongoing commitment to spark fresh perspectives through art, fashion, music, and culture.
The collaboration sees KAWS reimagining Absolut's iconic apothecary-shaped bottle through his unmistakable visual language. The bottle, which features the artist's famed "XX" motif and CHUM character on the front, and an image of the original painting on the back, challenges the familiar and champions curiosity through imagination. This unique bottle design invites people to interpret an everyday object through their own lens.
KAWS, whose real name is Brian Donnelly, is a natural collaborator for Absolut Vodka. His work seamlessly bridges the gap between fine art and popular culture, resonating with audiences far beyond the traditional art scene. Donnelly, who grew up in New Jersey, spent his teenage years tagging trains and billboards downtown with his now-famous KAWS tag. His instantly recognizable characters break barriers and make his thought-provoking work accessible to all.
The ABSOLUT KAWS Artist Edition bottle (40% ABV) will be available for pre-order beginning October 1, 2026, at Absolut.com and will roll out on shelves of select retailers in the U.S. for a limited time while supplies last. This edition marks the 550th artist collaboration since the 1980s, with more than 850 artworks inspired by the distinctive Absolut Vodka bottle.
Since its early collaborations with artists such as Andy Warhol in 1985, Absolut Vodka has always challenged the familiar by opening minds to new perspectives. The company, which employs approximately 18,000 people worldwide and is listed on Euronext (Ticker: RI), is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country.
The ABSOLUT KAWS Artist Edition bottle reimagines the iconic Absolut bottle as a witty, unexpected work of art that feels at home on a collector's shelf or at the center of a gathering with friends.
The partnership with KAWS is part of Absolut's broader strategy to engage with the art world and create cultural statements that celebrate creativity, self-expression, and the power of art to connect people. The company's commitment to sustainability and responsible business practices is evident in its ongoing collaborations and initiatives.
In addition to its artist collaborations, Absolut Vodka has recently partnered with cultural brands and platforms, including Tabasco and Coachella. The company's portfolio includes a wide range of premium spirits, such as Avión Tequila, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, and Malfy Gin, among others.